Elevate Your Dance Brand: Top Tools for Managing Your Social Media Like a Pro!
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As dancers, you are your brand and your social media should reflect this!
It's crucial to present yourself professionally online, especially as you navigate your professional dance career. Managing your social media presence is key—you never know who might be searching for your name!
Here are the top tools I use in my business that will help you manage your social media professionally & effectively during your dance career!
Asana is a fantastic tool for organizing every aspect of your social media presence: from your strategy and ideas to content calendars, posting schedules, and deadlines.
At Relevé Marketing, we rely on Asana to map out our clients’ content calendars, track progress, collaborate on ideas, and ensure we're on the right track with their social media accounts.
It’s a versatile tool that allows for both simple or detailed planning—perfect for dancers looking to stay organized and focused on their goals!
InShot is my go-to reel editing tool! It’s incredibly intuitive and user-friendly, making it ideal for editing your Instagram reels with ease. With InShot, you can effortlessly trim, merge, and enhance your videos exactly to your liking.
I love using InShot because it streamlines the process of repurposing videos for multiple platforms. Whether you're showcasing performances, sharing rehearsal footage, or highlighting choreography, InShot helps you create high-quality videos that captivate your followers.
Canva is a must-have tool for any dancer looking to up their social media game. With Canva Pro or a free account, you can create a wide range of content, including reel covers, graphics, flyers, stories, and even simple video edits.
The platform offers a plethora of customizable templates that you can personalize to align with your unique style and brand. Canva empowers dancers to unleash their creativity and produce visually striking content that resonates with their audience.
Scheduling Platform
For dancers juggling a busy schedule, scheduling platforms are a game-changer. These tools allow you to plan and schedule your content in advance, ensuring a consistent and stress-free posting experience.
My top recommendations for scheduling tools include Meta, Later, and Planoly. These user-friendly platforms enable you to schedule your posts ahead of time, freeing up valuable hours for rehearsals, performances, and honing your craft. Always remember to double-check your scheduled posts—technology is a powerful tool, but human oversight is invaluable!
By incorporating these essential tools into your social media strategy, you'll elevate your online presence, connect with your audience more effectively, and grow your dance brand with confidence and professionalism.
Tech Tools
Maximize your creative output effortlessly (essential for dancers!) while ensuring you are creating quality content that stands out! Here's a handy checklist to kickstart your content creation journey:
Tripods
OCTOBUDDY (Suction phone case you can stick on mirrors, windows, or any smooth surface)
Lighting
Ring light (Get vibrant and well-lit videos)
Selfie light (Instantly elevates your on-camera look)
Wireless microphones (Get crystal clear audio from your phone)
Camera kit (For when you’re ready to take your content creation to the next level - your phone is still a GREAT option!)
Navigating all of this can be daunting, but just remember:
Take it easy on yourself; perfection isn't the goal!
Begin with the basics; then, gradually enhance as you go!
Here's to taking your social media game to new heights! 🤳🏻
Meet the Author
Jeanne-Marie Branche is the Founder & Creative Director of Relevé Marketing - one of the only social media agencies created specifically for the dance industry. She has over six years of digital marketing experience and over ten years of experience in the dance industry. She is most passionate about helping dance businesses & brands thrive on social media and has worked with some of the biggest dance businesses in the industry.
Learn more about Jeanne-Marie at relevemarketing.com or follow her on Instagram @relevemarketing.
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